VFVR branded A7 menu design.

VFVR
MOBILE DETAILING COMPANY

2025

BRANDING | MARKETING MATERIAL DESIGN | MOTION DESIGN

VFVR Mobile Auto Detailing Services has been offering its services to the Southern California region since 2023 and believes every vehicle deserves the care of a craftsman’s touch. Learn how VFVR can elevate your car's beauty and quality.

VFVR branded A7 menu design.

VFVR
MOBILE DETAILING COMPANY

2025

BRANDING | MARKETING MATERIAL DESIGN | MOTION DESIGN

VFVR Mobile Auto Detailing Services has been offering its services to the Southern California region since 2023 and believes every vehicle deserves the care of a craftsman’s touch. Learn how VFVR can elevate your car's beauty and quality.

PROJECT GOALS

COMPANY
ROLE

The client was looking to break into the mobile auto detailing industry by establishing itself as a professional brand that had the visuals that represented his passion, integrity and professionalism. After the company's first branding experience with me in 2023, we have freshened up their look in 2025.

I was able to evaluate the client's vision and research competing brands in order to differentiate my client's visual identity from their competitors. While the visual identity represents the client's personality it also appeals to an audience that is looking for a luxury mobile detailing experience.

DELIVERABLES

DELIVERABLES

FONT PAIRINGS

MOTION DESIGN

SOCIAL MEDIA GRAPHICS

BRAND GUIDELINES

COLOR PALETTE

PATTERNS/ ICONS

VISUAL IDENTITIY

BRAND STRATEGY

Sketches and notes on VFVR rebrand doneby Marissa Moreno.
Sketches and notes on VFVR rebrand doneby Marissa Moreno.
Icon sketches and notes done by graphic designer, Marissa Moreno.
Icon sketches and notes done by graphic designer, Marissa Moreno.
More sketches of the VFVR rebrand that focus on the primary logo, sketched by Marissa Moreno.
More sketches of the VFVR rebrand that focus on the primary logo, sketched by Marissa Moreno.

STILL STAYING TRUE TO THE ORIGINAL DESIGN, THE UPDATED LOGO SUITE HAS BEEN REFINED TO BE VISUALLY BALANCED, SHOWING OFFA SLEEK, SLIM STYLE. WITH NEW & REFINED ASSETS, VFVR HAS BRANDING THAT BETTER SHOWCASES THEIR CONFIDENCE AND COMMITMENT TO THEIR CRAFT.

VFVR branded social media, Instagram title slide post that discusses why someone's car might be dirty. Designed by Marissa Moreno
Example of social media design. The title slide of a Instagram post.
Example of social media design. The last slide of a Instagram post.
VFVR branded businesses cards showcased on a bulletin board.
VFVR branded social media, Instagram slide post that discusses why someone's car might be dirty. Designed by Marissa Moreno.
Example of social media design. One of the infomative slides of a Instagram post.
Black VFVR branded embroidered polo shirt.
Screenshot of client's Instagram profile.
Example of social media design. The title slide of a Instagram post that shows how to book an appointment.
VFVR branded A7 menu design.
Example of social media design. The title slide of an Instagram monthly recap post.
Example of social media design. The last slide of a Instagram post that shows how to book an appointment.
VFVR branded car magent on a white Ford truck.

WHAT ELSE DO YOU WANT TO KNOW?

WHAT ELSE DO YOU WANT TO KNOW?